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Curriculum Vitae of Dr.B.Subburaj

1.Present Position  
2.Educational Qualification  
3.Specialisation  
4.Teaching and Research Experience  
5.New courses / programmes Evolved / organized  
6.Involvement in Institute Development  
7.Curriculum / Course Development in other Universities / Bodies  
8.Research Guidance  
9.Research Projects undertaken  
10.List of Publications  
11.State level workshops organized  
12.State level Seminars / Symposia Organised  
13.Regional / local level Training Programmes Organised  
14.Resource Person  
15.Committee member  
16. Sustainable Development of Coconuts  
17.Project Outcome  
18.Recommendations  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

1.

Present Position

 

 

 

 

Professor and Head Department of Cooperation

Phone: 0451 – 2454588 (O)

0451 – 2451001 (R)

Mobile: 09443345901

e-mail: bommayasubbu@gmail.com

2.

Educational Qualification

Ph.D., D.H.Ed., M.Cop.,

3

Specialisation

  • Cooperative Mgt. & Administration
  • Cooperative Law
  • Production / Operations Management
  • Marketing Management
  • Social Science Research Methods

4.

Teaching and Research Experience

  • 27 years

  • 5.

    New courses / programmes Evolved / organized

    • Organized B.A. Cooperation (Self Finance) programme in the year 1998-99
    • Introduced Diploma in Cooperation under Distance mode at GRI
    • Introduced Diploma in Insurance Business as add-on programme at GRI.
    • Restructured the syllabi for both B.A. / B.Com Cooperation and M.A./MBA. Cooperative Management programmes (2003-04 & 2007-08)

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    6.

    Involvement in Institute Development

     

    • Serve as Head of the Department 2nd time.
    • Serve as Ex-officio President of the Staff and Student’s Cooperative Store at GRI
    • Serve as Governing Body member of the Kendra Vidyalaya at GRI
    • Constructed classroom complex out of the funds earned through self-supporting course (2003) to the tune of Rs.14 lakhs.
    • Created assets in the Department in the form of Audio-Visual Aids, Computer and accessories to the tune of Rs.6 lakhs out of the funds generated through sponsored projects.
    • Served as Warden for Boys Hostel
    • Served as Programme Officer, NSS

    7.

    Curriculum / Course Development in other Universities / Bodies

     

    • Serve in the Board of Examinations for National Eligibility Test of the UGC, New Delhi and Board of Examinations for State Level Eligibility Test in the state universities in Tamilnadu and other States.
    • Serve as Chairperson / member for curriculam development for UG / PG programmes in Cooperation in Bharatidasan, Annamalai, Bharatiar, Madras and Periyar, Thiruvalluver Universities. and Autonomous colleges in Tamil Nadu and other states.

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    8.

    Research Guidance

    (Ph.D guided and completed)

     

    :

    • As Assessment of marketing strategies of handloom weavers cooperatives in Dindigul district, Tamilnadu, A. Joseph Nelson (2002)
    • As Assessment of the social impact of cooperative movement in Dindigul district, Tamilnadu. R.Karunakaran (2003)
    • An Assessment of the marketing of coconut and coconut products through regulated markets in Tamilnadu P.T.Thomas (2004)
    • Farming practices and perceived resource use efficiency among coconut growers – A study in Tamilnadu K.Muralidharan (2004)
    • An Assessment of the impact of State on cooperative movement in Tamilnadu (UGC Sponsored) M.Karthikeyan (2005)
    • Role of cooperative information system in building up of perception of cooperatives in Tamilnadu A.Murugesan (2005)
    • An enquiry into the cooperative legal frame work – Developing an appropriate model A.Pothireddy(2005)
    • Marketing efficiency of milk producers cooperative unions in Tamilnadu – An Assessment. (UGC Sponsored – Post Doctoral Fellowship) Samwel Kakuko Lopoyetum (2005)
    • Services marketing - An Assessment of cooperative banks in Dindigul district. C.Mangaleswari (2006)

    (Ph.D work - on going)

    • Services Marketing: An Assessment of the customers behaviour towards housing finance in Nammakkal district. Tamilnadu. S. Vijaykumar
    • An Assessment of Region Specific Agro Resource Based Entrepreneurial Development in Erode district, Tamilnadu. S Thanalakshmi
    • An Assessment of Region Specific Agro Resource Based Entrepreneurial Development in Salem district, Tamil nadu. K. Senthilkumar
    • An Assessment of the Educational Entrepreneurs in Tamil Nadu. S.Siluvairaja
    • Socio - Economic Impact of the Government Programmes Implemented though Self Help Women groups in Timalnadu. K. Sivaramakrishan
    • Role of Agricultural Producers Marketing Cooperative Societies in the promotion and development of Region Specific Agro Resources in Tamilnadu. J. RamDev

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    9.

    Research Projects undertaken:

    Sl. No

    Particulars

    Project Cost (Rs. in lakhs)

    1.

    Survey on marketing of tender coconut in Tamil Nadu, Coconut Development Board, Kochi,- Feb 2009

    4.86

    2.

    Base line survey under IWDP in 14 Blocks in Dindigul District – DRDA, Dindigul, Dec-2007

    1.40

    3.

    Programme on Knowledge, Beliefs and Institutions – Kozmetsky Global Collaboratory at Stanford, California, USA, 2005.

    --

    4.

    New Generation Cooperatives for Integrated Development of Coconuts – Participatory Planning and Action in Dindigul District of Tamilnadu (Under Rastriya Sam Vikas Yojana - Union Planning Commission, GOI), New Delhi, 2004.

    66.00

    5.

    Demonstration and Adoption of Technologies on Coconuts: Participatory Planning and Action in Dindigul District of Tamilnadu (sponsored by Coconut Development Board, Ministry of Agriculture, GOI), Kochi. 2003.

    18.00

    6.

    An Assessment of the Impact of State on Cooperative Movement in Tamilnadu (sponsored by UGC, GOI), New Delhi. 2003.

    2.89

    7.

    Demand, Cost and Supply of Non-Traditional Coconut Products in Tamilnadu – funded by Coconut Development Board, Ministry of Agriculture, GOI, Kochi, March 2002.

    5.28

    8.

    Assessment of Socio-Economic Impact of Cooperative Movement – funded by the Tamilnadu Cooperative Union, Chennai, 2001.

    1.77

    9.

    Participatory Appraisal on Marketing of Coconuts – Practices, Problems and Prospects in Tamilnadu – funded by the Ministry of Rural Areas & Employment, GOI, New Delhi, 1998.

    2.32

    10.

    Organisational Linkages among Dairy Cooperatives-UGC- (unassigned grant) 1997.

    0.10

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    10.

    List of Publications

    Books Edited / Published (Since 1994)

    1. Authored a book entitled Technology Transfer on Coconut – A methodology for group approach under the project of the CDB, Kochi. September 2005.
    2. Authored a book entitled The Law and the Cooperatives in Tamilnadu under the project of UGC-MRP, Government of India, New Delhi, August 2005
    3. Co-Authored a book entitled Management of Coconut farms (Tamil handout) under the project RSVY-IDC, Union Planning Commission, New Delhi: September 2004.
    4. Co-Authored a book entitled Each for All and All for Each under the project of the Cooperative Research and Development Fund (CRDF) Committee, Tamilnadu Cooperative Union, Chennai, 2003.
    5. Marketing of Coconuts and Coconut Products in Tamilnadu under the project of the CDB, Kochi. 1999 (Edited).
    6. An Alternative Act for People’s Cooperatives with the support of the Tamilnadu Cooperative Union, Chennai. 1998 (Edited).
    7. Curriculum Development for Cooperation with the support of the ILO – Coopnet. 1997 (Edited).
    8. Research Monographs

    9. Adoption of Cultural Technologies on Coconut, September 2005.
    10. The State and the Cooperative in Tamilnadu, September 2005.
    11. Coconut Production in Tamilnadu, May 2004.
    12. Coconuts in Regulated Markets, January 2004.
    13. Markets of Non-conventional Coconut Products, January 2004.
    14. Tendernuts in Tamilnadu, November 2003.
    15. Social Dimensions of Cooperation, November 2003.
    16. Democratic Socialization through Cooperation, November 2003.
    17. Economic Contributions of Cooperatives, November 2003.
    18. Empowerment through Cooperatives, November 2003.
    19. Marketing of Coconuts, January 2000.
    20. Sustainable Development of Coconut – An Integrated Model, 2009

    Research Papers (Since 1994)

    1. Towards Identifying Choice (strategies) of Technologies Vs Vagaries on Coconut for Sustainable Adoption – A field – Oriented exercise in Participatory Planning and Action, Cord, Asian and Pacific Coconut Community, Jakarta, INDONESIA. October 2005. 21(2):83-92.
    2. "Njq;fha; tpiy tPo;r;rp njd;id tptrhapfis ghjpf;Fkh?;"> coth; Xir> nrd;id: [{iy> 2005.
    3. Legal Crises of Cooperatives with reference to Tamilnadu, Tamilnadu Journal of Cooperation, Chennai: June – 2005.
    4. "njd;id Nkyhz;ik njd;idapy; gaph; ,il eph;thfk;"> coth; Xir> nrd;id: gpg;uthp> 2005.
    5. Influence of demographic Dynamics and Socio-Economic Dimensions of Members of Dairy Cooperative Societies in Dindigul District – An Empirical Study, Indian Cooperative Review, New Delhi: October-2004.
    6. Socio-economic benefit maximization potential and members perception on constitution related problems impinging on the cooperatives, Cooperative Perspective, Pune : January – March 2004.
    7. Empowerment Benefits of Cooperation, Kurukshetra, New Delhi: Nov. 2003.
    8. Market share of Tendernuts – An Estimation, Indian Coconut Journal, Kochi: Sep. 2003.
    9. Highways – The Potential Markets for Tendernut Sale in Tamilnadu, Indian Coconut Journal, Kochi: August 2003.
    10. Strength and Weakness of Cooperatives – An Introspection in the Era of Open market Economic System, Tamilnadu Journal of Cooperation, Chennai: June 2003.
    11. Marketing Mix for Coconut Products – Consumers’ Perception, Indian Coconut Journal, Kochi: June 2003
    12. Economic significance of Handloom Weavers’ Cooperative Societies – An Empirical Analysis, Indian Journal of Economics and Business, Bombay: Jan. – June 2003.
    13. Marketing of Coconuts: Disposal Strategies of Farmers, Indian Coconut Journal, Kochi: Mar.2003.
    14. Appropriateness of Management Strategies: Are they myth to Cooperatives? The Cooperator, New Delhi: Feb.2003.
    15. An Insight of the major Operational and Technical problems impinging PACBs – An Application of TWOS Matrix Analysis to formulate strategies, Indian Cooperative Review, New Delhi: Jan.2003
    16. What Discriminates a Member of a Cooperative from a Non-member? An Application of Discriminant Function Analysis, Indian Cooperative Review, New Delhi: Jan. 2003.
    17. People’s Perception on the Social Benefits of Cooperation – An Empirical Analysis, in (Ed.), A New World through Cooperatives, Rainbow Publications, Coimbatore: 2003.
    18. Pricing the Coconut in Tamilnadu – An Analysis, Indian Coconut Journal, Kochi: Dec. 2002.
    19. Thengai Vilai Nirnayam _ Oor Aivu, Indian Coconut Journal (Tamil), Kochi: Oct. – Dec. 2002 and also in Land Bank Journal, Sep. 2003.
    20. Towards Designing the best Loaning Practices – Empirical Facts, Cooperative Perspective, Pune: Oct. – Dec. 2002.
    21. Members’ Perception on the Social Impact of Dairy Cooperatives in Erode District – A Survey, Cooperative Perspective, Pune: Jan. – March 2002.
    22. Adoption of Modern Strategies by Urban Cooperative Banks in Tamilnadu, Indian Cooperatives Review, Pune: March 2002.
    23. Communication and Public Relations in Cooperatives, Tamilnadu Journal of Cooperation, Chennai: February 2002.
    24. Participatory Cooperative Education through Focus Group Discussion, Tamilnadu Journal of Cooperation, Chennai: January 2002.
    25. Participatory Cooperative Education Through Focused Group Discussion, Tamilnadu Journal of Cooperation, Chennai: November 2001.
    26. Members’ Perception on the Social Impact of Dairy Cooperatives in Dindigul District – A Survey, Indian Cooperative Review, New Delhi: June 2001.
    27. Credit Delivery in Practice – A PRA based study, in Narayanasamy.N. et.al., (Ed) Analyzing Community Problems – Tentacles of PRA Methodology, Gandhigram Rural Institute, 2000.
    28. Steering the Cooperatives towards 21st Century in Tamil Nadu – A Few Tips, Cooperative Perspective, Pune: January – March 1999.
    29. Towards Revival of a Milk Producers Cooperative Society: A Consultation with Dairy Farmers, in Narayanasamy.N et.al., (Ed), Analyzing Community Problems – Tentacles of PRA Methodology, Himalaya Publishing House, 1998).
    30. Indian Dairying – it’s Prospects, The Cooperator, New Delhi: Nov.1998.
    31. The modern marketing concepts – it’s relevance to Handloom Weaver’s Cooperatives, The Cooperator, New Delhi: 1998.
    32. Coconut Processing Industries in Tamil Nadu with special reference to Kangayam, Indian Coconut Journal, Kochi: Nov.1997.
    33. Indian Dairying – Its Prospects, The Tamil Nadu Journal of Cooperation, Madras: March 1997.
    34. Rebate – It’s Effects on Weaver’s Cooperatives, Cooperative Perspective, Pune: Jan – March 1995.
    35. A Change in Approach for Sustainable Employment by Weaver’s Cooperative, The Tamil Nadu Journal of Cooperation, Madras: March 1995.
    36. Sales Promotion in Weaver’s Cooperatives, The Tamil Nadu Journal of Cooperation, Madras: August 1994.
    37. Gandhian Concept on Cooperation, The Tamil Nadu Journal of Cooperation, Madras: July 1994.
    38. Pricing Strategies of Weaver’s Cooperatives – A Study, The Cooperator, New Delhi: July 1994.
    39. Product Strategies of Weaver’s Cooperatives in Tamil Nadu, Cooperative Perspective, Pune : April – June 1994.

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    11.

    State level workshops organized :

    Sl no

    Programme

    Date

    Sponsor

    Beneficiaries

    A three day workshop on "Marketing Management for DSMS Functionaries"

    13th – 15th December 2004

    State Institute of Rural Development, Maraimalainagar, Tamilnadu

    40

    A three day workshop on "Sales Management for Self Help Micro Enterprises

    22nd – 24th June 2005

    State Institute of Rural Development, Maraimalainagar, Tamilnadu

    40

    A three day workshop on "Sales Management for Self Help Micro Enterprises

    22nd – 24th June 2005

    State Institute of Rural Development, Maraimalai nagar, Tamilnadu

    40

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    12.

    State level Seminars / Symposia Organised:

    1. A Symposium for Honouring Freedom Fighters at GRI, Ganadhigram on 19th September 1997.
    2. A State Level A three days workshop on Preparation of Alternative Act for People’s Cooperatives in Tamil Nadu from 28th to 30th March 1998.
    3. One day symposium on India’s Independence Golden jubilee Year on 7th September 1998.
    4. A State Level Seminar on Marketing of Coconuts – Problems and Prospects in Tamil Nadu on 11th September 1998.
    5. Five days PRA Training cum workshop for Forest officials of Kerala Forest Department Wildlife Sanctuary from 22nd to 1999.
    6. Served as Co-President in the Commerce Section of the Indian Social Science Congress (ISSC) at GRI from 13th to March 1999.
    7. One day Symposium on Self-Reliant Cooperative Societies Act for leaders of Cooperative on 7th February 2002 at GRI with the financial support of SIPA, Chennai.
    8. A Two day State level Seminar on Strategies for Sustainable Development of cooperatives in Tamilnadu on 8th and 9th March 2002 with the financial support of the UGC (Un-assigned grant), New Delhi.

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    13.

    Regional / local level Training Programmes Organised:

    Sl No

    Programme

    Place

    Period

    Funding agency

    Beneficiaries

    One day training & demonstration on on-farming technologies on coconuts

    Mallaiyapuram

    20th Sept 2004

    Under the project of the RSVY

    members of Coconut Farmers Self Help Societies

    One day training & demonstration on on-farming technologies on coconuts

    K.Dharmathupatty

    21st Sept 2004

    Under the project of the RSVY

    members of Coconut Farmers Self Help Societies

    One day training & demonstration on on-farming technologies on coconuts

    M.Pudupatty

    22nd Sept 2004

    Under the project of the RSVY

    members of Coconut Farmers Self Help Societies

    One day training & demonstration on on-farming technologies on coconuts

    Vannampatty

    23rd Sept 2004

    Under the project of the RSVY

    members of Coconut Farmers Self Help Societies

    One day training & demonstration on on-farming technologies on coconuts

    Nagayagoundan patty

    24th Sept 2004

    Under the project of the RSVY

    members of Coconut Farmers Self Help Societies

    One day training & demonstration on on-farming technologies on coconuts

    Authoor

    25th Sept 2004

    Under the project of the RSVY

    members of Coconut Farmers Self Help Societies

    One day training on coir production

    Pollachi

    16th October 2004

    Under the project of the RSVY

    members of Coconut Farmers Self Help Societies

    One day training on coir production

    Pollachi

    17th October 2004

    Under the project of the RSVY

    members of Coconut Farmers Self Help Societies

    One day training on coir production

    Pollachi

    25th October 2004

    Under the project of the RSVY

    members of Coconut Farmers Self Help Societies

    One day training on coir production

    Pollachi

    27th October 2004

    Under the project of the RSVY

    members of Coconut Workers Self Help Societies (women)

    One day Field Exposure visit cum Training on Coir Spinning (off-farm)

    Kalikkampatty

    25th October 2004

    Under the project of the RSVY

    Women Self Help Coconut Workers Society under the RSVY-IDC project

    One day Field Exposure visit cum Training on Coir Spinning (off-farm)

    Sangalpatty

    27th October 2004

    Under the project of the RSVY

    Coconut Workers Self Help Society, under the RSVY-IDC project

    One day training on Participatory Rural Appraisal

    Pallapatty

    22nd March 2005

    Under the project of the RSVY

    members of Coconut Workers Self Help Society

    One day training on Participatory Rural Appraisal

    Bodikamanvadi

    19th March 2005

    Under the project of the RSVY

    members of Coconut Workers Self Help Society

     

    One day training on Participatory Rural Appraisal

    Devarappanpatty

    on 20th March 2005

    Under the project of the RSVY

    members of Coconut Farmers Self Help Society

    One day training on Participatory Rural Appraisal

    Bodikamanvadi

    21st March 2005

    Under the project of the RSVY

    members of Coconut  Workers Self Help Society

    One day training on Participatory Rural Appraisal

    Pallapatty

    22nd March 2005

    Under the project of the RSVY

    members of Coconut Workers Self Help Society

    One day training on Participatory Rural Appraisal

    Kollapatty

    23rd March 2005

    Under the project of the RSVY

    members of Coconut Workers Self Help Societies

    One day training on Participatory Rural Appraisal

    Bodikamanvadi

    26th March 2005

    Under the project of the RSVY

    members of Coconut Workers Self Help Society

    One day training on Participatory Rural Appraisal

    Nagayagoundan patty

    29th March 2005

    Under the project of the RSVY

    members of Coconut Farmers Self Help Societies

    One day training on Participatory Rural Appraisal

    Malayagoundan patty

    31st March 2005

    Under the project of the RSVY

    members of Coconut Farmers Self Help Societies

    Two days training on coir mat weaving

    Sangalpatty

    28th & 25th March 2005

    Under the project of the RSVY

    members of Coconut Workers Self Help Societies (Women)

    Two days training on Coconut tree management

    Pollachi

    26th & 28th March 2005

    Under the project of the RSVY

    the members of Coconut Workers Self Help Societies

    One day training on Focus Group Discussion

    Malayagoundan patty

    31st March 2005

    Under the project of the RSVY

    members of Coconut Workers Self Help Societies

    Twenty days training on Artisan

    GRI, Gandhigram

    7th to 18th March 2005

    Under the project of the RSVY

    members of Coconut Farmers Self Help Societies

    Twenty days training on coir mat weaving

    Sangalpatty

    15th March to 6th April 2005

    Under the project of the RSVY

    members of Coconut Workers Self Help Societies (Women)

    Twenty days training on coir spinning

    Sangalpatty

    18th March to 8th April 2005

    Under the project of the RSVY

    members of Coconut Workers Self Help Societies (Women)

    One day training on Integrated farming on Coconut

    Cumbum valley

    2nd to 3rd May 2005

    Under the project of the RSVY

    members of Coconut Farmers Self Help Societies

    Twelve days training on Bee-keeping

    Athoor

    03rd to 14th May 2005

    Under the project of the RSVY

    member of the Coconut Farmers Self Help Societies

    One day training on Participatory Rural Appraisal

    Bodikamanvadi

    21st March 2005

    Under the project of the RSVY

    members of Coconut Workers Self Help Society

    Twenty days training on Artisan

    GRI, Gandhigram

    7th to 18th March 2005

    Under the project of the RSVY

    members of Coconut Farmers Self Help Societies

    Twenty days training on coir mat weaving

    Sangalpatty

    15th March to 6th April 2005

    Under the project of the RSVY

    members of Coconut Workers Self Help Societies (Women)

    Twenty days training on coir spinning

    Sangalpatty

    18th March to 8th April 2005

    Under the project of the RSVY

    members of Coconut Workers Self Help Societies (Women)

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    14.

    Resource Person (Knowledge Sharing)

    International Level -- 2

    National Level -- 16

    State level -- 25

    Regional level -- 83

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    15.

    Committee member:

    1. Served as Member in the State Level Campaign Committee for Liberalized Cooperative Law, Tamilnadu headed by Dr.N.Mahalingam, Chairman, Sakthi Group of Companies since April 2000 in collaboration with SIPA, Chennai.
    2. Served as Member of the committee for Enactment of Cooperative Societies New Act, Constituted by the Registrar of Cooperative Societies, Tamilnadu Registrar’s proceedings RC.No.14143 / 2005 / SF1, dt. 04-02-2005.
    3. Served as Consultant for project implementation on Coconuts by NGOs in Dindigul, Madurai and Theni Districts in Tamilnadu for the Coconut Development Board .GOI, Kochi.
    4. Served in the Management Committee for Natesan Institute of Cooperative Management - Chennai functioning under National Cooperative Union of India, New Delhi since 27th June 2000.

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    16.

    Outreach Extension Activities: Formation of New Generation Cooperatives

    Currently working on

    1. Promotion of coconut fibre production through the Federation for Coconut Development of Coconut Growers and Coconut Workers Self Help Societies in Dindigul District.
    2. Promotion of copra making and coconut oil production by the Federation for Coconut Development at Velagoundanpatty, Authoor block, Dindigul District.
    3. Promotion of coir and coir products among Coconut Workers Self Help Societies in Authoor & Nilakottai blocks, Dindigul District.
    4. Promotion and development of sustainable and integrated model on coconut for replication in the State.

    *****

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    Sustainable Development of Coconuts:

    An Integrated Model

    * Dr. B. Subburaj

    Project Background

    Every district/region in Tamil Nadu is endowed with one or more region specific agricultural resources. They provide employment and livelihood security to 21-35 percentage of the population. For instances, sago in Salem and Dharmapuri districts, cashewnut in Cuddalore and Perambalur regions, turmeric in Erode, Bhavani regions, oil seeds in Thiruvannamalai region, paddy in Thanjavur region, Palm in Thirunelveli and Ramnad regions, fish products in Tuticorin and Nagar coil regions, fruits and coconut in Theni district, coconut in Dindigul and Coimbatore regions play a major role in the socio-economic life of the people. Despite, in recent years these agricultural resources base and developments are in crisis due to globalization and free trade policies and on the other, there is a great need to create employment in every district to nearly 6,000 people annually.

    Among various strategies for employment creation, strategising for development of region specific agricultural resources will go a long way in creating massive employment in the state. However, it needs that our agricultural goods be of such a quality and export oriented; they should be cost reduction and maximize the productivity; value addition, processing, quality control and such other post-harvest operations should be carried out on commercial basis in villages; Further that, there should be an organic chain and linkages between producers and consumers; human resources with skill in production and entrepreneurial talents with marketing orientation need to be promoted; these and other related activities are to be promoted in an integrated way. Hence, it is time to identify, design and execute appropriate strategies for the promotion of our region specific agricultural resources.


    Prof & Head, Project Coordinator, Department of Cooperation, Gandhigram Rural Institute, Gandhigram – 624 302., promoted under the projects of the Coconut Development Board, GOI, Kochi and Union Planning Commission, GOI, New Delhi through the DRDA, Dindigul, Tamilnadu.

    A case of Dindigul District

    Dindigul District in Tamilnadu is one among the regions where the coconut crop is grown in nearly 18,021 ha., which form 11.21 per cent of the total irrigated land area under cultivation. Nearly 22 lakh coconut palms are grown in the district. Yet, a glance at the performance profile on coconut discloses a tardy picture. More than 92 per cent of the coconut palms are mono crop; productivity increase on-farming technologies on coconut are seldom adopted. Nearly 27.5 per cent of the palms died due to non-adoption of appropriate drought mitigating technologies during 2002-04. About 62 per cent of the coconut growers are in debt-bondage; vale addition, processing and product diversification on coconut are seldom done; less than 15 per cent of coconut growers’ take-up farm level processing. Large and small scale coconut based industrial units are in crisis due to lack of technology up-gradation on par to global standards; Less than 15 per cent of coconut husks, and coconut shell is utilized for value addition. Coir pith which is a source of eco-friendly organic substance is left uncared for; instead dumped on the road side and burnt, causing environmental pollution. No comprehensive attempt has been made to address the above issues.

    Project Concept and Approach

    The project envisages promotion of self-governing institutional networking from Production to Consumption System (PCS) for the integrated Development of Coconuts through Cluster Approach.

    Convergence of primary, secondary and tertiary activities on coconut through backward and forward networking among a variety of stakeholders viz., the coconut growers, coconut workers, entrepreneur/traders etc., on coconut are aimed at.

    Development interventions through knowledge support for social engineering, technology transfer, HRD, marketing networking etc., are proposed to promote sustainable PCS on coconut in the project area, serving as model for replication.

     

    Project objectives

    Execution Process

    Promotion of Self Help Societies

    The coconut farmers and non – farm workers in the project area were sensitized to the concept of Self Help Societies (SHS) which are micro-organizations with a legal base and corporate existence. Over several meets of core-group, guidelines for identification, selection and admission of individuals into the membership, management and administration, ways and means of resource mobilization, designing operational procedures, code of conduct, and the rules etc., in tandem to the statutory provisions (Societies Registration Act 1975 and rules 1978, Tamilnadu) were evolved. As the core groups were very keen on the quality considerations of individuals, they expected lesser number of Individuals on each group – not exceeding 20 – 25 in their locale.

    List of self help societies in Authoor coconut cluster

    S. No

    Location of the society

    Members (nos.)

    1

    M.Pudupatty

    18

    2

    Dharmathupatty

    25

    3

    Authoor

    21

    4

    Vannampatty

    21

    5

    Nagayagoundanpatty

    23

    6

    Malayagoundanpatty

    20

    7

    Seevalsaragu

    18

    8

    Sangalpatty (women)

    20

    9

    M.Pudupatty (women)

    20

    10

    Vannampatty (women)

    19

    11

    Chinnalapatty (women)

    20

    Total

    Knowledge sharing

    In consonance with the needs and requirements of coconut farmers, a few training programmes on on-farming productivity increase technologies were spelt out for the benefit of all members of self help societies. Experts from Agricultural Research Institutions, NGOs, freelancers and adopters of cultural technologies on coconuts were invited to actively participate and deliver the goods.

     

    Field exposure visits were also arranged. Discussions at the class room and demonstrations at the farm - field were organized. More specifically, the farmers were made knowledgeable in the relevance of technologies on soil fertility management, water and drought management, vermi and coir pith compost, organic recycling and enriched farm yard manuring, Integrated pest and disease control, mixed cropping and bee keeping in coconut gardens. Furthermore, this was strengthened by providing each society with flex print photographs, handouts and brochures, dovetailing methods and result demonstrations of technologies to be adopted by their members. Similarly, skill augmentation training programmes were organised on copra processing, coir production, coir mat production, fibre production, coconut products such as coconut chips, burby and the like to members of coconut workers self help societies for women.

    Adoption of Cultural Technologies

    The number of cases (farmers) were 194. During execution of micro plans by the self help societies, it was observed that increased adoption has been found on water/drought management particularly adoption of basin/trench method of irrigation, mulching under the farm basin for insitu moisture maintenance and avoiding inter-ploughing in coconut gardens. It is learnt that these technologies were adopted immediately after imparting training and demonstration, Moreover, majority of them have adopted more than one operations pertaining to soil fertility management and intercropping. A few have taken to bee-keeping in their coconut farms. Also, Cocoa ‘has been introduced’ as an intercrop in coconut gardens in the district. The members of self help societies who adopted cocoa earn its credential as ‘innovators’. Decline in NPK application was found.

    As for intercropping, less than 30 per cent of farmers raised fodder crops, and another 9 per cent raised banana, vegetables, etc., on a very limited basis. They lacked knowledge about intercrops that can be raised in the inter- space in coconut gardens, narrow inter-space in both rows and columns between palms due to dense planting, absence of farm their coconut gardens. Moreover, the farmers seemed to have switched over to coconut cultivation as a means to check the escalating cost of cultivation particularly the cost of farm labour incurred in raising short duration/seasonal crops. Therefore, coconut farmers, who knew something about intercropping in coconut gardens turned a blind eye to such technologies. Adoption of integrated farming appeared to have lost-lustre among coconut farmers, only a less percentage (ranging from 17 to 42 %) have been rearing milch animals, goat, sheep, etc. However, majority (78 %) of them eliminated ‘free grazing’ in their coconut gardens.

    During initial days the adoption process was very slow due to problems associated with economic conditions of farmers particularly lack of finance on the one hand and the lack of information and knowledge in respect of conceptual understanding in the transfer and use of technologies on the other.

    Adoption of Post-harvest Technologies

    Our field observation showed that majority of coconut growers were ‘mere producers of coconut’ (i.e.) primary producers and did not involve/carry out the activities pertaining the secondary and tertiary sectors on coconut due to lack of infrastructure and services, including knowledge support and marketing networks, lack of entrepreneurial skill and talent, debt bondage with private trader/merchant, absence of collective bargaining and such other reasons. Since these and other related problems could be tackled by joint and collective action through institutional networking which the coconut farmers never attempted so far, an attempt was made enabling adoption of post-harvest technologies on coconut through coconut farmers self help societies.

    Market Yards: Four of the societies have established market yards as their common property. They have been procuring and selling more than 20 lakh coconuts annually. This enables to hold price line of coconuts in villages.

    Copra Production: Two of the coconut farmers’ self-help societies have been producing copra in a small scale with the help of women self-help groups in the locality. The copra production is constrained due to dearth of infra and services at the disposal of the farmers self-help societies. and 150 women get regular employment.

    Coir Production:  Two of the coconut workers self help societies are taking up coir production with the help of automatic two ply coir production machines. Nearly 40 women get regular employment on coir production.

    Federation for Coconut Development

    All the self-help societies have formed their federation with the objective of creating common infra and services facilitating adoption of post-harvest technologies particularly value addition, processing and product diversification on coconut. The Federation owns five acres of land and have erected copra drying yard and building, and installed fibre production unit with the financial participation of the Canara Bank.

             The coconut fibre production unit has a production capacity of 5,000 kgs of quality fibre per day. And it is worked out to commence fibre production by January 2008. Moreover the Federation wishes to promote many more coir production units among women self help societies particularly in the non – coconut growing areas in the Authoor cluster. The Federation for Coconut Development will serve as nodal agent for the demonstration and promotion of appropriate technologies on coconut through self help societies of coconut growers and coconut workers in the region.

    Coir Production

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    Copra Production Fibre Production

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    The Project Outcome

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    Recommendations

    Since the socio-economic impact of the project is very visible in the project area viz., Authoor coconut cluster, a few recommendations are made;

    • A massive District Plan for the Integrated Development of Coconuts covering rest of the five coconut clusters in the District may be prepared and administered.
    • Special programmes may be launched for the creation of common infra- structure including machineries etc., and services facilitating adoption of post harvest technologies on coconut including value addition, processing of coconuts and employment creation in Dindigul District.
    • The methodology employed in bringing out this model in the Authoor cluster in Dindigul District may be advocated for the promotion of region specific agricultural resources in the state.

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    Mr.N.Elangovan, President,

    Federation for Coconut Development, Velagoundanpatty.

    "We wish to create common infra and services for the production, processing and better marketing of coconuts/coconut products in villages. Our Federation will promote entrepreneurial and trade developments on coconut in the region."

    Mr.N.Rajagopal, President,

    Coconut Farmers Self Help Society, M.Pudupatty.

    "Simply by primary processing of coconut through de-husking and collective marketing, we get an additional 50 paise per nut in the village."

    Mr.N.Annamalai, President,

    Coconut Farmers Self Help Society, Vannampatty

    "We know the art of cost reduction and productivity increasing technologies on coconut. Our fellow-farmers are our niches so far as adoption of technologies on coconut in our village."

    (Mrs. Nagammal, member CWSHS M. Pudupatty)

    We learned how to process quality copra ! we get regular employment and earn a daily wage of Rs.90 per in all summer days in our village with the help of coconut farmers self help society".

    (Mrs. Alagammal, member, CWSHS, Sangalpatty)

    "We generate employment our selves through our Coconut Workers Self Help Society by takingup production of two – ply coir and therefore we need not migrate from our village for want of employment".

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