Hey pro-hoops fan, wanna buy tickets to see the New York Boost Mobiles at Madison Square Garden when they take on the Boston Chipotles on Christmas Day?
, the deputy commissioner and chief operating officer of the National Basketball Association, insists the is "nowhere near the point where we’d eliminate team names" from jerseys in favor of branded uniforms, but that day could eventually come.
Silver spoke yesterday to the Bloomberg Sports Business Summit at The Paley Center for Media in Manhattan. He conceded that he and current commissioner, disagreed on whether or not to place ads on players' game uniforms. While Stern opposed the move, Silver thinks it could significantly boost the number and type of brands that would be interested in supporting the league.
Though Silver is expected to eventually in 2014, don’t expect him to implement drastic changes; he implied that a transition of that magnitude would be a gradual process.
Silver suggested that we could soon see the compromise of advertisements being installed on the court just as the NCAA and NHL do. If brands do begin to appear on jerseys, they won’t be the focal point of the design. “It’s a balance, �Silver said.
Silver spoke about how the 30 professional basketball teams under his jurisdiction balance acquiring talent with developing effective marketing campaigns, as well as how each works together to handle overall financial management and growth.
“Teams are trying to kill each other on the court, �Silver said. “But off the court they are sharing best practices. �